Bookline service design
Digital experience strategy and product design for Hungary’s largest online bookshop
The project aimed to achieve more than designing a new digital interface. Building on research and business analysis, we developed a vision for an experience ecosystem that gave Bookline a new role in readers’ lives and set a long-term direction for digital development.
The biggest challenge was not designing a new interface, but creating a digital vision that supports both brand positioning and future product development.
Over the 18-month collaboration, we shaped the strategic direction through stakeholder interviews, customer research and market benchmarking. UX/UI designs for the digital products were then created based on the experience ecosystem concept, ensuring that strategic thinking and interface design continually reinforced one another. (user experience and user interface)