We ground digital decisions in real user insights, so development is based on evidence rather than assumptions.
UX research (user experience research) is a methodology for understanding how users think, feel and behave when using a digital product. Through interviews, testing and data analysis, we gather real evidence so product development decisions are based on facts rather than intuition. The result: less unnecessary development, a better user experience and measurable business outcomes. (user experience)
If any of these have come up in your team, research is likely to pay for itself quickly.
We do not offer a list of methods. We tailor the research to the problem at hand.
Uncovering user needs, motivations and problems.
Testing ideas, features and services before development.
Examining digital interfaces and processes with real users.
Analysing the full user journey to identify the most important experience touchpoints.
Setting up a research system or forming a longer-term research partnership.
Five steps that start with a decision and lead back to one.
We clarify which business and user questions the research needs to answer.
An approach suited to the question — no more, no less.
Interviews, testing and analysis — conducted systematically.
We filter actionable patterns from the noise.
Prioritised recommendations you can genuinely act on.
At the end of the research, you’ll receive not just an analysis, but also clear guidance on your next steps.
Development decisions are based on user feedback, not assumptions.
You can clearly see which problems are worth solving first.
A shared understanding of the most important user needs and problems emerges.
Concepts and development ideas receive feedback before implementation.
The finished product becomes easier to use, clearer and more effective.
Insights and learnings can also be applied to future development.
A selection of projects where research delivered tangible business results.
Before developing UNIQA’s new digital self-service platform, we used moderated user research to explore how customers think about managing insurance online. The aim was to uncover uncertainties that arise during use and provide the development team with insights to inform design decisions.
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We underpinned the redesign of One’s customer identification process with qualitative and quantitative research. The project aimed to create a simpler sign-in experience while exploring the user and business requirements for introducing two-step verification.
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We reimagined the traditional tree test with a proprietary AI simulator. The solution enabled 80 users to try a total of 40 different service scenarios in a realistic environment, quickly and at scale. (artificial intelligence)
ViewUX research always begins with a specific decision to be made. The project goal, time available and questions to be answered determine which research approach will deliver genuinely useful results. These are the questions that most often arise before we begin working together. (user experience)
Research is valuable in its own right, but it has the greatest impact alongside our other services.
