Blog

Where is the design profession heading? Customer-centred thinking in an AI-accelerated world – Part 2 (artificial intelligence)

In digital product development, professional execution is no longer a distinctive competitive advantage: in the age of AI, high-quality implementation has become readily accessible to everyone. This shift has brought fundamental dilemmas around professional roles to the surface, where the real opportunity lies not in the speed of execution but in the ability to interpret strategically and connect the dots. (artificial intelligence)

Where is the design profession and customer-centred thinking heading in an AI-accelerated world? – Part 1 (artificial intelligence)

The world of digital products has changed considerably, and familiar design methods alone no longer always provide answers to today’s more complex challenges. The arrival of AI has brought questions about how companies operate to the surface – questions that previously received little attention. (artificial intelligence)

Can AI take my job? (artificial intelligence)

At the start of 2026, qualitative research is no longer about tedious note-taking and endless searching. We show how AI becomes a researcher’s ‘superpower’, from transcription to benchmark analysis, and why expert context-setting makes human involvement irreplaceable. (artificial intelligence)

From new starter to colleague

A new person joining always stirs things up a little — in the best possible way. They bring fresh ideas and new perspectives which, in an organisation of 20–25 people, can have an impact on the whole company without exaggeration. It is the organisation’s responsibility to ensure that this new energy is integrated, while individuality and character are retained.

Why do CX initiatives fail, and how can AI help? (customer experience; artificial intelligence)

CX initiatives often stall not because of a lack of intent, but because learning is slow, data is fragmented and insights are not incorporated into decisions. AI can help at these points: it uncovers connections faster, creates a shared interpretive framework, and brings customer insights and development decisions closer together. (customer experience; artificial intelligence)

Which digital accessibility service do you need? We’ll help you choose!

There is no single right approach to digital accessibility for every situation. From risk assessments and detailed audits to training and user testing with people with disabilities, different approaches can help depending on where an organisation is in its journey. This article will help you choose which service is the best fit and when.

Does AI make UX research more accessible — or offer a cheap illusion? (artificial intelligence; user experience)

AI is revolutionising UX research — but perhaps not in the way we might first expect. While more and more tools promise fast, affordable solutions, genuine understanding remains a human task. The question is not whether AI will replace researchers, but whether it can help us understand people more deeply. (artificial intelligence; user experience)

How does it all come together?

A year and a half ago, we were still conducting research manually and intuitively. Today, we have a new companion at our side: AI. What value does it add when involved from the very beginning? Using a telecommunications project as an example, we explored the answer – from the brief and hypotheses to the methodology. (artificial intelligence)

8 common issues a digital accessibility audit reveals – and you could easily avoid

During an accessibility audit, small technical or design issues often create the biggest barriers to use. This article presents eight typical problems that can be avoided during design and development with the right approach and a few considered decisions.

Why do company values matter?

For years, we have been looking for ways to work well as a team. The values we have defined together help us understand one another better and move forward more consciously.

Accessibility audit: functional testing or UX research? (user experience)

Accessibility audits combine characteristics of functional testing and UX research. They resemble both, yet are very different. In this article, Tamás clears things up. (user experience)

Digital accessibility – the essentials

From 28 June 2025, digital accessibility is mandatory in Hungary. This article covers the legislation, EU requirements, WCAG levels and implementation steps. (Web Content Accessibility Guidelines)

Research trends in 2025

In recent years, demand for customer research has grown significantly, driven by the combined effect of several factors. Read Ákos’s latest blog post for insights from recent years and the developments ahead.

Daniss-Bodó Eszter: Accessibility is a right, not a good deed

I have always looked for work where what I do adds value; I do not stop at making money and producing. I was looking for a worthwhile cause, and for the kind of complexity and balance in which I feel at home. After two decades, I finally found all this in UX, while accessibility and inclusive design allow me to draw on both my professional experience and what I have learned from my own life. (user experience)

“Our colleagues are the stars”

On 11 October, Hungary’s service design community came together once again to share their achievements and explore new trends. In connection with the event, we spoke with Maczinkó Ákos and Lichter Tamás, two leaders of the design agency, about the present and future of Works. and the industry.

Microinteractions — when, how and why?

When most people hear the term, they may think of flashy animations, moving loading screens, headers bouncing from side to side, and the list could go on. However, microinteractions are far more than a purely visual element.

Issues with parcels

A number of issues can arise when shopping online. This article explores the challenges of online shopping, including payment security, delivery concerns and the importance of returns.

Messages during shipping

What are the most important notifications and messages when shopping online? From the moment an order is placed, the status of the products ordered and collection-related communication are crucial.

Shipping and receiving

The rise of online shopping has fundamentally changed how we live, offering unprecedented convenience and a vast range of products. In our latest article, we explore the complexities of online order delivery, revealing user expectations and experiences through surveys, interviews and research. Join us as we unpack the changing dynamics of sending and receiving in e-commerce.

The Economic Effects of COVID-19

We explore the economic impact on online shopping. We look at whether changes in shopping habits during the Covid period have continued, and outline how rising inflation may influence users’ decisions about payment and delivery methods.

How do we pay online?

What payment methods do Hungarian customers prefer? We explore the criteria they use to make decisions and their attitudes towards increasingly popular virtual card payments.

Why is lo-fi design important in the design process?

How does an apartment floor plan relate to the clay models used in car manufacturing? Both are prototyping methods. We use similar tools when designing digital interfaces, too. Let’s look at which to use and when.

How can state diagrams help designers?

A state diagram (also known as a state-transition diagram or state model) may sound like an engineering buzzword from the 1980s, but it is a powerful tool that UX/UI designers can use in their projects. (user experience and user interface)

Is the UX designer a dying breed? (user experience)

Do we need more UX professionals with highly specialised UX skills? It is a lively topic of conversation among design professionals. Recent UX trends suggest that the time of resourceful thinkers may have arrived, rather than that of specialised UX practitioners. As a generalist UX designer, I strongly relate to this myself. (user experience)