Magyar Telekom strategic partnership
A decade-long partnership as a research partner in Magyar Telekom’s digital product development
We have worked with Magyar Telekom’s digital teams for more than a decade. Throughout our collaboration, research has operated not as a standalone project, but as an integral part of the product development process. We validate major digital developments with users as early as the prototype stage, ensuring that new solutions are built on well-founded decisions.
Over more than 150 research studies, user feedback has become a constant part of Telekom’s digital product development process.
Throughout the partnership, we supported the development of web interfaces, mobile applications, webshops and self-care solutions for both consumer and business customers. The research findings not only informed decisions within individual projects, but also contributed over the long term to strengthening Telekom’s user-centred product development culture.