AI-driven digital product development (artificial intelligence)
From idea to validated prototype in just a few weeks
Számlázz.hu aimed to create AI-based products that could respond quickly to market opportunities while keeping development risk to a minimum. To support this, we developed a new product development operating model built on rapid prototypes, continuous user validation and short iterations instead of traditional, lengthy development cycles. The methodology aimed not only to create new products, but also to establish an AI-native development mindset that could be applied across the organisation. (artificial intelligence)
The focus of development was not on delivering the final product as quickly as possible, but on accelerating learning. With AI, the team created working prototypes within a few weeks and validated them with real users, enabling development decisions to be based on evidence rather than assumptions. (artificial intelligence)
The operating model established during the pilot begins with stakeholder interviews and use-case prioritisation, followed by rapid prototyping using AI-driven development. These prototypes are then supported by ongoing user research and validation. With predefined decision points, the governance model ensures that every next step is linked to business goals and user feedback. The result is a repeatable development process that significantly reduces risk and shortens the path from idea to market. (artificial intelligence)