Alerant Zrt. rebranding
A comprehensive brand identity for a cloud-native technology company
Alerant Zrt. is a major player among Hungarian software development companies. It timed its brand renewal to coincide with its 20th anniversary and an office move. We needed to present a complex service portfolio in a more relaxed, creative style. In addition to redesigning the website, we created the illustrations and creative direction for other digital touchpoints and the wall surfaces of the new office.
The biggest design challenge: how could we translate a technology company’s professional credibility into a distinctive yet approachable visual language?
We designed more than a new brand identity: we created a flexible visual system. Three creative concepts and numerous iterations led to the final identity, completed by logo animation, distinctive visual identities for the technology teams, and brand elements carried from digital touchpoints into the offline environment.